The word phulkari literally means flowering. It is a form of craft in which embroidery is done in a simple and sparse design over shawls and dupattas. The main characteristics of Phulkari embroidery are use of darn stitch on the wrong side of coarse cotton cloth with colored silken thread. Phulkari, is a skillful manipulation of single stitch that provides interesting pattern on the cloth. The base is khaddar cloth. Punjabi women create innumerable alluring and interesting designs and patterns by their skillful manipulation of the darn stitch. Many folk songs on Phulkari are part of Punjab culture.
PSIEC Ltd. helps creative and skillful artists in Punjab by selling their handicrafts in the Showrooms at various places in India. It owns a chain of emporia which is famously called Phulkari in the major cities of Punjab (Amritsar, Ludhiana, Jalandhar, Patiala), Chandigarh, Delhi and Kolkata. Phulkari Showrooms are a home to the best of the handicrafts in the world. Visit any Showroom near you and you will be amazed at the creativity in everything they make- carpets, furniture, textiles and many household items like crockery.
At present PSIEC is in a unique position that allows it to reach out to the individual and extend marketing support to him. Today, using its extensive reach at the grassroot level, PSIEC is helpig artisans and craftsmen to market their handicrafts through a chain of emporia located in Delhi, Calcutta, Chandigarh, Ludhiana, Amritsar, Patiala and Jalandhar.
PSIEC has set-up numerous training centres to develop the rich handicrafts of Punjab and to preserve the art and crafts of the state.These include Crafts Development Centre at Hoshiarpur, Phulkari Production Centres at Patiala and Amritsar, and has a large network of Carpet Weaving Training Centres and Embroidery Training Centres across rural Punjab. PSIEC has been instrumental in training over 4000 women since inception and in the process made them self-sufficient.
Apart from training craftspersons, PSIEC's Marketing and Emporia Divisions organise exhibitions, crafts bazaars and fairs in different parts of India to popularise the art and culture of Punjab. Moreover, PSIEC offers a unique marketing assistance to its associates in selling their products to government and semi-government departments by participating in tenders on their behalf. PSIEC is a recognised export house and a nodal agency for promotion of Punjab Handicrafts.